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getting your project done doesn't have to be a Mystery. And
knowing what's going on shouldn't be either.
Consultation
Your company purpose, structure, goals are the most important
phases in creating a successful business presence. This is your
marketing strategy, which should be the basis of all of your
advertising. If done with vision and foresight, it will save
you considerable time and money down the road. We can work together
to answer such questions as...
- Who is your target audience? What
are their statistics?
- What are the purpose and goals for
your company in terms of sales, recognition, or programs?
- Will you need a corporate identity
and logo designed?
- What is the impression you want your
people to have?
- What kind of programs can you introduce to be cost-effective
yet get results?
- How will your site be structured to
get the best return?
- Will your site need any special interactive
features? (payments, database, forms, etc.)
- What are your deadlines?
- How often will you be updating the
content?
The answers to these questions will be our
guide throughout the company promotion and web design process.
After a good determination design dog will then be able to provide
you with step-by-step process of each project a program best suited
for you.
Design
In this stage, the goal is to visually represent through web graphics,
color, style, and webpage layouts, the thoughts and ideas we considered
in the planning stage above. The questions below will help us
know your design preferences.
- Do you already have an image in print?
Will you want to maintain it to create consistency? Can we
improve your current corporate identity with just a simple
upgrade?
- What type of first impression do you
want to make on your visitors?
- What type of action do you want to
get from a promotional piece? Do you want to get people to:
think about your brand?, get people to call?, improve your
image?, get them to go to your website?
- What style best represents your business?
Simple? Retail? Rugged? High-tech? Clean? Open & warm?
- Do you have a style preference?
A good way to convey what style you want
is to look at other websites. What websites do you find attractive?
These sites may be a great source to see the styles that appeal
to you keeping in mind you need to mark your own individuality.
Custom Comps to discuss
Once we understand your design needs, we will then create a
custom design just for you and post comps of 3 versions online
for you to look at. We'll discuss likes, dislikes, any changes,
additions, and modifications to the initial design. At
this point we will be able to make changes easy and thoroughly
to adjust for what works for you.
Construction
The web pages or print design will be assembled and go into
production after a appoval decision has been made on your comp
and design. These are the base pages of your site and print
production files to created for the printer. As more and more
pages are compiled, you in turn are reviewing them to assure
we're still heading in the path you envisioned. The site or
printed piece can be viewed online or emailed to you through
the entire process until your ready for final presentation.
Project Review and Assessment
Whether it's a website we build, a program online, shopping
cart or a promotional postcard - We will always test, monitor,
and assess the results to make sure it does what it's suppose
to. Once we complete a project we make sure that it works and
your a happy camper. We want your business for life and if we
help you succeed, we succeed.
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